:root{
--night:#0C1424;
--night-2:#16213A;
--ink:#0F1A2E;
--paper:#F4F5F7;
--white:#FFFFFF;
--rule:#D9DEE6;
--muted:#566173;
--muted-on-night:#A7B1C4;
--signal:#3D6BFF;
--signal-deep:#2448E0;
--warm:#FF9F85;
--radius-lg:18px;
--radius-sm:10px;
--wrap:1180px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{
margin:0;background:var(--paper);color:var(--ink);
font-family:"Archivo",system-ui,sans-serif;font-stretch:100%;
font-size:1.0625rem;line-height:1.6;
-webkit-font-smoothing:antialiased;
}
img,svg{display:block;max-width:100%}
a{color:inherit}
:focus-visible{outline:3px solid var(--signal);outline-offset:3px;border-radius:4px}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
@media (max-width:600px){.wrap{padding:0 16px}}

/* ---------- Buttons ---------- */
.btn{
display:inline-flex;align-items:center;justify-content:center;gap:.55rem;
font:inherit;font-weight:650;font-size:1rem;text-decoration:none;
padding:.85rem 1.25rem;border-radius:999px;border:1.5px solid transparent;
cursor:pointer;transition:background-color .15s,border-color .15s,color .15s;
white-space:nowrap;
}
.btn-primary{background:var(--signal);color:var(--white)}
.btn-primary:hover{background:var(--signal-deep)}
.btn-ghost-night{border-color:#3A4763;color:var(--white)}
.btn-ghost-night:hover{border-color:var(--white)}
.btn-ghost{border-color:var(--rule);color:var(--ink);background:var(--white)}
.btn-ghost:hover{border-color:var(--ink)}
.btn svg{width:18px;height:18px;flex:none}

/* ---------- Promo bar ---------- */
.topbar{background:var(--signal);color:var(--white);font-size:.92rem}
.topbar a{display:block;text-align:center;padding:10px 16px;text-decoration:none;font-weight:500}
.topbar a b{text-decoration:underline;text-underline-offset:3px;margin-left:.35rem;font-weight:700}
.topbar a:hover b{text-decoration-thickness:2px}
.topbar .short{display:none}
@media (max-width:600px){.topbar .long{display:none}.topbar .short{display:inline}}

/* ---------- Nav ---------- */
.nav{position:relative;background:var(--night);z-index:5}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;height:76px;gap:1rem}
.logo{display:flex;align-items:center;gap:.6rem;text-decoration:none;color:var(--white);font-weight:750;font-stretch:112%;font-size:1.15rem;letter-spacing:-.01em}
.logo svg{width:30px;height:30px}
.logo span{font-weight:400;color:var(--muted-on-night)}
.nav-links{display:flex;align-items:center;gap:1.75rem}
.nav-links a{color:var(--muted-on-night);text-decoration:none;font-size:.95rem}
.nav-links a:hover{color:var(--white)}
.nav-links .nav-phone{color:var(--white);font-weight:600}
@media (max-width:900px){.nav-links .hide-m{display:none}}
@media (max-width:600px){.nav-links{display:none}}

/* ---------- Hero ---------- */
.hero{
position:relative;background:var(--night);color:var(--white);
padding:64px 0 0;overflow:hidden;
}
.hero-grid{display:grid;grid-template-columns:1.2fr .9fr;gap:56px;align-items:start;position:relative;z-index:2}
@media (max-width:960px){.hero-grid{grid-template-columns:1fr;gap:40px}}
.partner{
display:inline-flex;align-items:center;gap:.5rem;
font-size:.9rem;color:var(--muted-on-night);margin:0 0 1.5rem;
}
.partner svg{width:18px;height:18px;color:var(--signal)}
.partner strong{color:var(--white);font-weight:600}
h1 .kicker{
display:flex;align-items:center;gap:.5rem;margin:0 0 1.4rem;
font-size:.95rem;font-weight:550;font-stretch:100%;letter-spacing:0;line-height:1.4;color:var(--muted-on-night)
}
h1 .kicker svg{width:18px;height:18px;color:var(--signal);flex:none}
h1 .kicker b{color:var(--white);font-weight:650}
h1 .main{display:block}
h1{
margin:0;font-weight:760;font-stretch:118%;
font-size:clamp(2.5rem,5.6vw,4.7rem);line-height:1.02;letter-spacing:-.025em;
}
h1 .main{max-width:14ch}
.hero-sub{
margin:1.5rem 0 2rem;max-width:34rem;color:var(--muted-on-night);
font-size:clamp(1.05rem,1.4vw,1.2rem);line-height:1.55;
}
.hero-sub strong{color:var(--white);font-weight:600}
.hero-ctas{display:flex;flex-wrap:wrap;gap:.75rem}
.hero-meta{margin-top:2.25rem;font-size:.92rem;color:var(--muted-on-night);display:flex;flex-wrap:wrap;gap:.4rem 1.5rem}

/* Pulse line */
.pulse{position:relative;z-index:1;margin-top:64px;height:170px}
.pulse svg{width:100%;height:100%}
.pulse .trace{fill:none;stroke:url(#traceGrad);stroke-width:2.5;stroke-linecap:round;stroke-linejoin:round}
.pulse .grid line{stroke:#1E2A44;stroke-width:1}
.pulse .dot{fill:var(--warm)}
.pulse-caption{
position:absolute;right:24px;bottom:22px;font-size:.85rem;color:var(--muted-on-night);
text-align:right
}
.pulse-caption b{color:var(--white);font-weight:600}
@media (max-width:600px){.pulse{height:120px;margin-top:40px}.pulse-caption{display:none}}
.js .pulse .trace{stroke-dasharray:var(--len);stroke-dashoffset:var(--len)}
.js .pulse.go .trace{animation:draw 2.4s cubic-bezier(.6,.05,.25,1) .3s forwards}
.js .pulse .dot{opacity:0}
.js .pulse.go .dot{animation:pop .4s ease-out 2.6s forwards}
@keyframes draw{to{stroke-dashoffset:0}}
@keyframes pop{to{opacity:1}}
@media (prefers-reduced-motion:reduce){
.js .pulse .trace{stroke-dasharray:none;stroke-dashoffset:0;animation:none}
.js .pulse .dot{opacity:1;animation:none}
}

/* ---------- Form card ---------- */
.form-card{
background:var(--white);color:var(--ink);border-radius:var(--radius-lg);
padding:28px;box-shadow:0 30px 60px -20px rgba(0,0,0,.45);
scroll-margin-top:24px;
}
@media (max-width:600px){.form-card{padding:22px 18px}}
.form-card h2{margin:0;font-size:1.45rem;font-stretch:110%;font-weight:720;letter-spacing:-.01em;line-height:1.2}
.form-card .form-intro{margin:.5rem 0 1.25rem;color:var(--muted);font-size:.97rem;line-height:1.5}
.progress{display:flex;gap:6px;margin-bottom:1.1rem}
.progress span{height:4px;flex:1;border-radius:4px;background:var(--rule);transition:background-color .25s}
.progress span.on{background:var(--signal)}
.step-count{font-size:.85rem;color:var(--muted);margin:0 0 .35rem}
fieldset{border:0;margin:0;padding:0;min-width:0}
legend{font-weight:650;font-size:1.05rem;margin-bottom:.8rem;padding:0}
.step{display:none}
.step.active{display:block}
.choices{display:grid;gap:8px}
.choices.two{grid-template-columns:1fr 1fr}
@media (max-width:420px){.choices.two{grid-template-columns:1fr}}
.choice{position:relative}
.choice input{position:absolute;opacity:0;inset:0;margin:0;cursor:pointer}
.choice label{
display:block;padding:.8rem 1rem;border:1.5px solid var(--rule);border-radius:var(--radius-sm);
cursor:pointer;font-weight:550;transition:border-color .15s,background-color .15s;line-height:1.35
}
.choice label small{display:block;font-weight:400;color:var(--muted);font-size:.85rem;margin-top:2px}
.choice input:hover + label{border-color:#A9B3C2}
.choice input:checked + label{border-color:var(--signal);background:#EEF2FF}
.choice input:focus-visible + label{outline:3px solid var(--signal);outline-offset:2px}
.field{margin-bottom:12px}
.field label{display:block;font-size:.9rem;font-weight:600;margin-bottom:5px}
.field label .opt{font-weight:400;color:var(--muted)}
.field input,.field textarea{
width:100%;font:inherit;font-size:1rem;color:var(--ink);
padding:.75rem .9rem;border:1.5px solid var(--rule);border-radius:var(--radius-sm);background:var(--white)
}
.field input:focus,.field textarea:focus{outline:none;border-color:var(--signal);box-shadow:0 0 0 3px rgba(61,107,255,.18)}
.field textarea{min-height:76px;resize:vertical}
.row2{display:grid;grid-template-columns:1fr 1fr;gap:10px}
@media (max-width:420px){.row2{grid-template-columns:1fr}}
.form-nav{display:flex;justify-content:space-between;align-items:center;margin-top:1.1rem;gap:.75rem}
.form-nav .btn{padding:.75rem 1.2rem}
.link-btn{background:none;border:0;font:inherit;color:var(--muted);cursor:pointer;padding:.5rem 0;text-decoration:underline;text-underline-offset:3px}
.link-btn:hover{color:var(--ink)}
.form-error{color:#B42318;font-size:.9rem;margin:.6rem 0 0;min-height:1.2em}
.form-fine{font-size:.82rem;color:var(--muted);margin:.9rem 0 0;line-height:1.45}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.done{text-align:left;padding:8px 0}
.done h3{margin:0 0 .5rem;font-size:1.35rem;font-stretch:110%}
.done p{margin:0 0 .75rem;color:var(--muted)}

/* ---------- Industry ticker ---------- */
.ticker{background:var(--white);border-bottom:1px solid var(--rule);overflow:hidden;padding:20px 0}
.ticker-track{display:flex;width:max-content;animation:tick 45s linear infinite}
.ticker:hover .ticker-track{animation-play-state:paused}
.ticker ul{display:flex;align-items:center;list-style:none;margin:0;padding:0}
.ticker li{display:flex;align-items:center;gap:28px;padding-right:28px;font-weight:650;font-stretch:112%;font-size:1.08rem;white-space:nowrap}
.ticker li svg{width:24px;height:14px;color:var(--signal);flex:none}
@keyframes tick{to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){
.ticker-track{animation:none;width:auto;flex-wrap:wrap;justify-content:center}
.ticker ul{flex-wrap:wrap;justify-content:center;row-gap:8px}
.ticker ul[aria-hidden]{display:none}
}

/* ---------- Channel tiles ---------- */
.channels{background:var(--white)}
.channels-head{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;flex-wrap:wrap}
.rail-btns{display:flex;gap:8px}
.rail-btns button{width:48px;height:48px;border-radius:50%;border:1.5px solid var(--rule);background:var(--white);cursor:pointer;display:grid;place-items:center;color:var(--ink);transition:border-color .15s}
.rail-btns button:hover{border-color:var(--ink)}
.rail-btns svg{width:18px;height:18px}
.rail{
display:grid;grid-auto-flow:column;grid-auto-columns:calc((100% - 48px) / 3.35);gap:16px;
overflow-x:auto;scroll-snap-type:x mandatory;margin-top:48px;padding-bottom:14px;scrollbar-width:thin;
scroll-behavior:smooth
}
@media (max-width:900px){.rail{grid-auto-columns:calc((100% - 16px) / 1.7)}}
@media (max-width:600px){.rail{grid-auto-columns:84%}.rail-btns{display:none}}
.tile{scroll-snap-align:start;border-radius:var(--radius-lg);overflow:hidden;background:var(--night);color:var(--white);display:flex;flex-direction:column;min-height:430px}
.tile-art{flex:1;display:grid;place-items:center;padding:30px 26px 10px;background:radial-gradient(120% 90% at 25% 0%, #1F2E52 0%, var(--night) 70%)}
.tile-art svg{width:100%;max-width:250px;height:auto}
.tile-body{padding:20px 24px 26px}
.tile h3{margin:0 0 .35rem;font-size:1.35rem;font-stretch:112%;font-weight:720;letter-spacing:-.01em}
.tile p{margin:0;color:var(--muted-on-night);font-size:.97rem;line-height:1.5}

/* ---------- Pulse report ---------- */
.report-sec{background:var(--night);color:var(--white)}
.report-sec .lede{color:var(--muted-on-night)}
.report-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:64px;align-items:center}
@media (max-width:960px){.report-grid{grid-template-columns:1fr;gap:44px}}
.report-points{list-style:none;margin:2rem 0 0;padding:0;display:grid;gap:18px}
.report-points li{display:grid;grid-template-columns:22px 1fr;gap:.75rem;line-height:1.45}
.report-points li svg{width:18px;height:18px;color:var(--warm);margin-top:3px}
.report-points strong{display:block;font-weight:650}
.report-points span{color:var(--muted-on-night);font-size:.97rem}
.report{background:var(--white);color:var(--ink);border-radius:var(--radius-lg);padding:24px;box-shadow:0 30px 60px -24px rgba(0,0,0,.55)}
@media (max-width:600px){.report{padding:18px}}
.report-head{display:flex;justify-content:space-between;align-items:center;gap:12px;margin-bottom:18px}
.report-head strong{font-stretch:110%;font-weight:720;font-size:1.05rem}
.report-head span{font-size:.8rem;color:var(--muted);border:1px solid var(--rule);border-radius:999px;padding:2px 10px}
.kpis{display:grid;grid-template-columns:repeat(4,1fr);gap:10px}
@media (max-width:640px){.kpis{grid-template-columns:1fr 1fr}}
.kpis div{background:var(--paper);border-radius:var(--radius-sm);padding:12px 14px}
.kpis span{display:block;font-size:.8rem;color:var(--muted)}
.kpis b{display:block;font-size:1.3rem;font-stretch:115%;font-weight:740;line-height:1.2;margin-top:2px}
.kpis em{font-style:normal;font-size:.8rem;font-weight:650;color:#0E7A55}
.report-chart{display:block;width:100%;height:110px;margin:20px 0 6px}
.chart-cap{display:flex;justify-content:space-between;font-size:.78rem;color:var(--muted);margin-bottom:16px}
.changes{border-top:1px solid var(--rule);padding-top:14px}
.changes > p{margin:0;font-size:.88rem;font-weight:650}
.changes ul{margin:.6rem 0 0;padding:0;list-style:none;display:grid;gap:.45rem}
.changes li{font-size:.92rem;color:var(--muted);display:grid;grid-template-columns:18px 1fr;gap:.5rem;line-height:1.45}
.changes li svg{width:15px;height:15px;color:var(--signal);margin-top:3px}

/* ---------- Sections ---------- */
section{padding:112px 0}
@media (max-width:700px){section{padding:76px 0}}
.h2{
margin:0;font-weight:740;font-stretch:115%;letter-spacing:-.02em;
font-size:clamp(2rem,3.8vw,3.1rem);line-height:1.06;max-width:20ch
}
.lede{margin:1.1rem 0 0;max-width:40rem;color:var(--muted);font-size:1.12rem}

/* Who it's for */
.verticals{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:56px}
@media (max-width:800px){.verticals{grid-template-columns:1fr}}
.vert{background:var(--white);border:1px solid var(--rule);border-radius:var(--radius-lg);padding:36px}
@media (max-width:600px){.vert{padding:26px 22px}}
.vert h3{margin:0 0 .75rem;font-size:1.6rem;font-stretch:112%;font-weight:720;letter-spacing:-.01em;line-height:1.15}
.vert > p{margin:0 0 1.5rem;color:var(--muted)}
.vert ul{margin:0;padding:0;list-style:none;border-top:1px solid var(--rule)}
.vert li{padding:.9rem 0;border-bottom:1px solid var(--rule);display:grid;grid-template-columns:22px 1fr;gap:.6rem;line-height:1.45}
.vert li svg{width:18px;height:18px;color:var(--signal);margin-top:3px}
.vert.dark{background:var(--night);color:var(--white);border-color:var(--night)}
.vert.dark > p{color:var(--muted-on-night)}
.vert.dark ul,.vert.dark li{border-color:#25314D}
.vert.dark li svg{color:var(--warm)}

/* Results */
.results{background:var(--white);border-top:1px solid var(--rule);border-bottom:1px solid var(--rule)}
.result-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:56px;border-top:2px solid var(--ink)}
@media (max-width:900px){.result-grid{grid-template-columns:1fr}}
.result{padding:32px 32px 8px 0}
.result + .result{padding-left:32px;border-left:1px solid var(--rule)}
@media (max-width:900px){
.result{padding:28px 0;border-bottom:1px solid var(--rule)}
.result + .result{padding-left:0;border-left:0}
}
.stat{font-size:clamp(3rem,5vw,4.2rem);font-weight:760;font-stretch:125%;line-height:1;letter-spacing:-.03em;color:var(--signal-deep)}
.stat-label{font-weight:650;margin:.6rem 0 1rem;font-size:1.05rem;line-height:1.35}
.result p{margin:0;color:var(--muted);font-size:.98rem}
.result .who{margin-top:1rem;font-size:.9rem;color:var(--ink);font-weight:600}

/* Compare */
.compare-wrap{display:grid;grid-template-columns:.85fr 1.15fr;gap:64px;align-items:start}
@media (max-width:900px){.compare-wrap{grid-template-columns:1fr;gap:40px}}
.facts{display:flex;flex-wrap:wrap;gap:16px 40px;margin:2rem 0 0;padding-top:1.5rem;border-top:1px solid var(--rule)}
.facts div{min-width:7rem}
.facts dt{font-size:.88rem;color:var(--muted)}
.facts dd{margin:2px 0 0;font-weight:720;font-stretch:115%;font-size:1.35rem;line-height:1.2}
table.compare{width:100%;border-collapse:collapse;background:var(--white);border:1px solid var(--rule);border-radius:var(--radius-lg);overflow:hidden;font-size:.98rem}
.compare th,.compare td{text-align:left;vertical-align:top;padding:18px 20px;border-bottom:1px solid var(--rule);line-height:1.45}
.compare tr:last-child th,.compare tr:last-child td{border-bottom:0}
.compare thead th{font-size:.95rem;font-weight:650;background:var(--paper)}
.compare thead th.us{background:var(--signal);color:var(--white)}
.compare tbody th{font-weight:600;width:28%}
.compare td.them{color:var(--muted)}
.compare td.us{font-weight:550;background:#F5F7FF}
@media (max-width:640px){
.compare thead{display:none}
.compare,.compare tbody,.compare tr,.compare th,.compare td{display:block;width:100%}
.compare tr{border-bottom:1px solid var(--rule);padding:14px 16px}
.compare tr:last-child{border-bottom:0}
.compare th,.compare td{border:0;padding:3px 0}
.compare tbody th{width:100%;margin-bottom:4px}
.compare td.us{background:none;color:var(--ink)}
.compare td::before{display:block;font-size:.8rem;color:var(--muted);font-weight:500}
.compare td.them::before{content:"Typical agency"}
.compare td.us::before{content:"PixelPulse";color:var(--signal-deep)}
}

/* Process */
.process{background:var(--night);color:var(--white)}
.process .lede{color:var(--muted-on-night)}
.steps{list-style:none;margin:56px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:24px;counter-reset:s}
@media (max-width:900px){.steps{grid-template-columns:1fr}}
.steps li{border-top:2px solid #2C3957;padding-top:24px;counter-increment:s}
.steps li::before{content:counter(s);display:block;font-weight:760;font-stretch:125%;font-size:2.4rem;line-height:1;color:var(--signal);margin-bottom:1rem}
.steps h3{margin:0 0 .5rem;font-size:1.3rem;font-stretch:110%;font-weight:700}
.steps p{margin:0;color:var(--muted-on-night)}
.steps li:first-child{border-top-color:var(--signal)}

/* FAQ */
.faq-wrap{display:grid;grid-template-columns:.8fr 1.2fr;gap:64px}
@media (max-width:900px){.faq-wrap{grid-template-columns:1fr;gap:32px}}
.faq details{border-bottom:1px solid var(--rule)}
.faq details:first-child{border-top:1px solid var(--rule)}
.faq summary{
list-style:none;cursor:pointer;padding:22px 40px 22px 0;font-weight:650;font-size:1.1rem;position:relative;line-height:1.35
}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{
content:"";position:absolute;right:6px;top:50%;width:12px;height:12px;margin-top:-8px;
border-right:2px solid var(--ink);border-bottom:2px solid var(--ink);transform:rotate(45deg);transition:transform .2s
}
.faq details[open] summary::after{transform:rotate(-135deg);margin-top:-2px}
.faq details p{margin:0 0 22px;color:var(--muted);max-width:40rem}

/* Final CTA */
.final{background:var(--signal);color:var(--white);padding:104px 0}
.final .h2{max-width:16ch}
.final p.lede{color:#DCE4FF}
.final-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:end}
@media (max-width:900px){.final-grid{grid-template-columns:1fr;gap:32px}}
.contact-lines{display:grid;gap:12px}
.contact-lines a{
display:flex;align-items:center;justify-content:space-between;gap:1rem;text-decoration:none;
background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.28);border-radius:var(--radius-sm);
padding:18px 20px;transition:background-color .15s
}
.contact-lines a:hover{background:rgba(255,255,255,.18)}
.contact-lines .k{font-size:.88rem;color:#DCE4FF}
.contact-lines .v{font-weight:700;font-size:1.2rem;font-stretch:108%;word-break:break-word}
.contact-lines svg{width:22px;height:22px;flex:none}

/* Footer */
footer{background:var(--night);color:var(--muted-on-night);padding:72px 0 36px;font-size:.93rem;line-height:1.6}
footer a{color:var(--white);text-decoration:none}
footer a:hover{text-decoration:underline}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:48px}
@media (max-width:860px){.foot-grid{grid-template-columns:1fr 1fr;gap:36px}.foot-about{grid-column:1/-1}}
@media (max-width:520px){.foot-grid{grid-template-columns:1fr}}
.foot-grid h2{font-size:1rem;font-weight:650;color:var(--white);margin:0 0 .8rem;font-stretch:105%}
.foot-about p{margin:0 0 1rem;max-width:34rem}
.foot-grid ul{list-style:none;margin:0;padding:0;display:grid;gap:.35rem}
.foot-bottom{display:flex;justify-content:space-between;gap:1rem;flex-wrap:wrap;margin-top:48px;padding-top:24px;border-top:1px solid #25314D}

/* Sticky mobile bar */
.mbar{display:none}
@media (max-width:700px){
body{padding-bottom:74px}
.mbar{
display:grid;grid-template-columns:1fr 1fr 1.3fr;gap:8px;position:fixed;left:0;right:0;bottom:0;z-index:20;
padding:10px 12px calc(10px + env(safe-area-inset-bottom));background:rgba(12,20,36,.96);
backdrop-filter:blur(8px);border-top:1px solid #25314D
}
.mbar a{padding:.75rem .5rem;font-size:.95rem}
}